A website can be a valuable marketing tool for any business. However, simply having a website does not mean that people will find it or that you will make a profit. You could have a website, but fail to make even a single sale from it. Here are some tips which will help you enhance the profitability of your business site.
1. Have a professional appearance
When it comes to web design, first impressions are very important. This is why you need to ensure that your business website has a professional appearance. Here are some of the mistakes you need to avoid when designing your site:
- A background color which makes it hard to read the text
- Images which are stretched or squeezed out of proportion
- Background graphics which are not related to the site’s content
- Site copy in multiple styles of type
- Multiple blinking, bouncing or popping elements on the pages
- Text blocks that are not well aligned
2. Focus on customer interests
When customers visit your site, they are mainly interested in what you are selling and how they will benefit from it. Therefore, rather than spend too much time talking about yourself and your achievements, focus your attention on the customer’s needs and interests. Write headlines and text which show prospects how they will benefit from your products or services. For instance, ‘Premium themes for a professional website’ or ‘Social media marketing for increased profits’. After grabbing the visitor’s attention, you can then give reasons why our company is best placed to offer such products or services.
3. Invite visitors to join an email list
An email list is very important for helping prospects and customers remember your business. Therefore, make sure you have an opt-in form appearing prominently on your site’s pages. Ask visitors to submit their email addresses for future communication. To motivate them to sign up, you could offer valuable giveaways such as special reports, free newsletters or coupons for new products.
4. Don’t clutter your pages
Don’t make the mistake of trying to squeeze numerous product descriptions or photos on one page. Your page will end up appearing messy, thus making it hard for people to find what they are looking for. It would therefore be advisable to have only photos and descriptions of your most popular products on the homepage. You can then offer links to other products in your collection. Make sure the products are categorized properly. For example, if you sell books, you could have pages for fiction books, children’s books, autobiographies, geographical books and scientific books.
5. Add supporting information
To enhance the chances of making a sale, you need to offer prospects sufficient supporting information about your products or services. For instance, if you offer writing services, prospects will want to see a portfolio of some work you have done previously. If you sell web templates, it would be advisable to mention their outstanding features, as well as provide links to press reviews of the products. You could also consider having a dedicated page on your site which contains testimonials from satisfied customers.
6. Make your contact information accessible
Once prospects know who you are and what you have to offer, they might be interested in contacting you. Some might want to know who they can talk to when they have any problem with the product, while others may want further clarification before they make an order. It is therefore very important to have contact details such as your email and phone number on all the pages of your site. An instant chat feature would also be helpful for interacting with your prospects.
7. Make placing an order easy
You need to make it as easy as possible for customers to place an order on your site. Make sure your ‘buy now’ link or button appears above the fold on all the pages of your site. This will enable visitors to access it without having to scroll down. One of the best places to position the ‘buy now’ link or button is right under your product description.