Finding an SEO Consultant

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There’s a lot of type about SEO or Search Engine Optimization nowadays. There are studies and researches done to show how much positive impact it can have on businesses. And of course, as a business owner, you see the benefits and would like to enjoy these as well. When deciding to hire a professional, you need to remember that there are always two sides on a coin.

When done properly, SEO can help increase your profit. However, working with the wrong people can have disastrous results. Here are some tips on finding the best consultant.

Avoid Marketing Traps

You’ve probably received an email or two from companies offering their services to help improve your website. These usually have a friendly tone and encourage you to hire their company. Although, this might be very tempting, it may benefit you to stay away from these consulting firms.

Research…Research…Research

The first thing you need to know is how it works. When looking for a consultant, it is important that you understand the basics of optimizing techniques. Below are two of the common factors in SEO.

  • Keywords – A person uses a search engine to find what they need. So if they were looking for a bed, that’s the keyword they would use. Search engines would then recommend companies that have this on their website. Key word count and placement play a huge role in getting top ranking.
  • Link Exchange – When choosing the best results to offer, search engines do a link analysis. They check relevant links and use that for ranking as well.

seo-consultantThere are a lot of SEO consultants to choose from. You want to find the one who can help your business grow. Check websites for what services they offer and look at their customer ratings. You want to hire one that has a good success rate. Although testimonials are great, you may want to check how well their other customers are ranking online.

You can also ask friends or associates who have worked with consultants below and see if they have any recommendations.

Pre Hire Interview

Meet and talk to different experts before hiring one. Let them go through a “job interview” so they can impress you with their experience and game plan. Ask a lot of questions to see how they can address your current challenges with your online sales. They can make or break you, so it is very important to know what kind of strategies they will be using. Below are some points you may want to cover:

  • Campaign Analysis – To ensure that your investment in SEO is a success, an analysis of how effective the strategies are will be invaluable. Check if they are able to provide this to you during your contract term.
  • Length of Contract – Successful and confident companies offer a shorter contract term to get ROI on your SEO venture. You want to hire experts who can deliver results faster.
  • Client List – While researching online will tell you how many clients the company has worked with, it is still important to ask this personally. What you’re looking for is a company that has long term and repeat customers.
  • Link Building Strategies – Ask about what strategy they will be using to improve your rating. Check if they utilize white hat, grey hat or black hat strategies. Beware of experts who use black hat as this will have a negative impact on your company.
  • Keyword Strategy – Ask what keyword/s they intend to use to improve your ranking. In addition, clarify how and which parts of your site they will use these keyword/s at.
  • SEO Company Ranking – Since you will be using their services to improve your ranking on search engine results, ask about their own ranking. You want to work with a company who can walk the talk. If their strategies are effective, then these should reflect in their own company’s website.
  • ROI Projection – The reason you’re investing in SEO is to boost your business’ profits. Don’t hesitate to ask about when you can expect an ROI from this marketing strategy.
  • Support – As a client, you will of course have questions about the marketing strategies they will be utilizing. Ask about what kind or support you will be receiving from them. Will you be getting a dedicated manager you can contact for any concern you may have?

What You Should Be Suspicious Of When Looking for an SEO Company

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Search engine optimization is a process essential to websites. It is required when one is aiming to have better visibility online. This process is not easy for amateurs so it is better for you, as the site owner, to leave search engine optimization to the professionals. This just means you have to look for an SEO company you can hire for this particular job.

seoYou don’t just hire the first company you can find. Even if that firm is a referral made by a family member you trust, you still have to look into its background, as well as look for other companies to consider. This way, you can be sure that you are really picking the best search engine optimization company you can find. You can make comparisons and choose according to what company appeals to you the most. At the end of the day, this is all about avoiding the mistake of assuming that what’s best for others is also best for you.

Since you are going to hire the company, it will be to your advantage if you know what to look for. You need to find an SEO firm that has been in this business for a long time, with experienced specialists, and positive reputation. The whole optimization process should also be offered at a good price. You are definitely lucky if you can find such an ideal company to entrust the search engine optimization needs of your website.

Aside from looking into these qualities, you should watch out for potential red flags. These are factors that should make you suspicious if ever you find them in certain companies. By checking for these red flags though, you can easily stay away from those companies that merely offer poor quality workHere are those red flags that you must be mindful of if you want to make the most out of the money you’d spend:

1.) Instant results.

It is possible for an SEO firm to get instant results. If the firm uses underhanded tricks, they can get you the instant results that you’re yearning for. However, just know that these underhanded tactics will not go unnoticed by search engines. When these underhanded tactics do get noticed, your website will be the one affected the most. There will be serious repercussions for you.

2.) The top spot on Google.

This promise is way too good to be true. It is actually a great prize for you if your chosen agency can get you that number one spot on the said search engine. However, just know that there should be no search engine optimization agency that can guarantee this kind of outcome. SEO is always in flux so promising the top spot to clients is just plain suspicious.

3.) Guarantees.

Generally, there is no search engine optimization company that can offer a guarantee for the results. This is mainly due to the fact that the SEO industry changes frequently. There is no set schedule for the changes as well. Offering guarantees is just a red flag. You must be wary of companies that offer any guarantees such as “money back” or “100% satisfaction guaranteed”.

4.) Very affordable cost.

It is actually difficult to rely on firms that offer search engine optimization at a price lower than $750 dollars per month. For search engine optimization, you don’t “shop” according to what is the cheapest. You are in the market for the best level of service possible. Rock-bottom prices are just pitfalls you must be wary of. Unbelievable deals that are too good to be true should be avoided.

5.) Shady link-building services.

For SEO, link building is very crucial. Your site will not rank highly in search engines if it does not receive inbound links. The agency you get for the job should use white hat and other ethical approaches in link building since this helps gain link trust. It can be very harmful for your website is you lose link trust.

These are just a few examples of what you need to be wary of. You must pick an SEO company that does not raise any of these red flags. That way, you can be sure that you are spending your money on a company that will give you the best results possible in search engine optimization.

SEOExplode is a standout SEO company amongst the most practical SEO organizations.